Collaborative Project: International Research Marketing

Background and objectives

With the Collaborative Project “International Research Marketing”, funded by the Federal Ministry of Education and Research, a framework for strategic cooperation amongst four major German research (funding) institutions (Alexander von Humboldt Foundation, German Academic Exchange Service, DFG and Fraunhofer-Gesellschaft) was created for the first time.

In the context of this new strategic alliance the specific expertise and resources as well as the relevant contacts and networks of the four research and funding organisations were pooled. The objective was to draw international attention to the potential and opportunities offered by Germany as a destination for research and innovation as well as to enhance the visibility of top-class German research abroad. Other main objectives of the joint project included initiating more international research collaborations, recruiting both eminent and junior researchers, communicating specialist knowledge on research marketing to German actors in the field and driving innovation potential to ensure the long-term competitiveness and sustainability of the German research system. In order to achieve these goals each of the project partners assumed responsibility for various constituent projects and activities.

Thanks to the Alexander von Humboldt Foundation, in the three first rounds of the collaborative project “International Research Marketing”, research alumni activities secured a place for themselves on the agenda of the research location Germany. At some 40 institutions, structures for research alumni activities have been established on the strength of funding by the Foundation, thus achieving one of International Research Marketing’s important goals. It is now in the hands of the institutions themselves to continue funding the structures for research alumni activities. The Alexander von Humboldt Foundation will remain associated with their partners in the ongoing International Research Marketing project.



All the activities within the project are part of the “Promote Innovation and Research in Germany” initiative under its brand “Research in Germany”. The initiative is funded by the German Federal Ministry of Education and Research.

Further Information


Alexander von Humboldt Foundation
Dr. Barbara Sheldon
Jean-Paul-Straße 12
53173 Bonn

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